The former is a standalone, free-to-download mobile app that is designed for small businesses and allows you to stay in direct touch and engage with customers via a smartphone. It’s important to note that the WhatsApp Business App has some shared features but is not the same as the WhatsApp Business API.
Having a highly competitive marketing edge is undoubtedly a game-changer, especially if you are willing to get creative for added leverage. Using WhatsApp Business marketing for your brand can expand its reach with improved message deliverability, create a tailored experience for each customer with secure conversations and so much more. WhatsApp Business opened up quite a few avenues for customer connection which has a more significant impact on customer satisfaction.
It also needs to provide more convenience and accessibility for them to interact with you and your brand. In the present conversational era, your business needs to be able to optimise engagement with your customers.
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